Hi, I'm Laurel
I’m a brand designer focused on building cohesive visual systems and storytelling-driven brands across digital, product, and experiential touchpoints.
I’ve led brand and campaign design for companies like Anaconda, and I run Laurel Cookie Co., a custom sugar cookie brand where my content has generated 30M+ organic views, including a 26M+ viral video.
I’m especially interested in work that sits at the intersection of brand, content, and growth.
Anaconda
During my time at Anaconda, I wore many hats and left with a large breadth of work. Below, my work is organized by campaign or project. Click the image to view the full project.
YETI
As a contract Graphic Designer working onsite for YETI, I created collateral for the opening of the YETI flagship store in Austin, TX in addition to ads, sell sheets, posters and various website assets.
I've had the pleasure of developing the branding and logo design for a variety of restaurants, small businesses, and start ups.
Maps
Maps are among my favorite design projects. I love the challenge of figuring out the correct perspective for all the different elements, and creating fun illustrations.
T-shirts for a cause
One of my past times is designing t-shirts to sell on Bonfire.com (a website that allows users to upload designs and sell t-shirts for non-profits) when there is a cause I feel passionate about, and want to help. Here are some of those designs.
